Subway Malaysia is going big, literally. The iconic sandwich brand just unveiled The Ultimate Footlong Meal, a larger-than-life combo that’s turning heads and appetites across the country. From a giant cookie to a one-foot-tall cup, this meal isn’t just made to eat, it’s made to experience.
Running from 29 October to 30 December 2025, the campaign celebrates everything Malaysians love about food: bold flavours, hearty portions, and a good dose of fun. It’s a full-on feast that, as Subway proudly declares, is “Too Big To Contain.”
At the heart of this limited-time combo is the Black Pepper Chicken Footlong Sub, featuring juicy chicken thigh glazed with a bold black pepper sauce and served on freshly baked bread. It’s a flavour Malaysians instantly recognise as rich, spicy, and deeply satisfying. And because Subway loves a good twist, they’ve gone all out with Malaysia’s first-ever Footlong Cookie, baked fresh daily for that soft, chewy texture we all crave. Completing the indulgence is the Footlong Cup, a one-foot-tall collectable that seals the deal for the most exciting combo Subway Malaysia has ever launched.
The fun doesn’t stop at the counter. To celebrate the launch, Subway has taken its creativity to the streets with a giant 3D Subway bag installation at Bukit Bintang, Malaysia’s ultimate hotspot for foodies and selfie lovers. From 27 October to 2 November, visitors can explore six interactive “lubang jenguk” (viewing spots), each revealing a different part of The Ultimate Footlong Meal story. Those who peek through every spot are rewarded with a surprise: an exclusive RM10 OFF promo for the meal at participating outlets. It’s an experience that’s playful, immersive, and just the right amount of over-the-top, a perfect reflection of Malaysia’s big appetite and bigger personality.
According to Evelyn Lee, Marketing Director of Subway Malaysia, the campaign celebrates Malaysians’ love for generous portions and bold flavours. “With The Ultimate Footlong Meal, we wanted to celebrate Malaysians’ love for hearty, indulgent flavours,” she said. “From the juicy Black Pepper Chicken Thigh to Malaysia’s first Footlong Cookie, this campaign brings together everything Malaysians enjoy: freshness, indulgence, and value in a way that’s truly too big to contain.”
Even better, the Black Pepper Chicken Edition is available not only in the Footlong Sub, but also in Wrap and Salad versions, giving fans more ways to enjoy their favourite peppery flavour. Whether you’re looking for a satisfying meal to share or a fun foodie moment to post online, The Ultimate Footlong Meal delivers big on both taste and experience.
Subway’s Too Big To Contain campaign is more than a catchy tagline; it’s a celebration of joy, flavour, and togetherness. It proves that even in a fast-paced world, food still has the power to bring people together, especially when it’s made fresh and shared with a smile.
The Ultimate Footlong Meal is available at all Subway Malaysia restaurants from 29 October to 30 December 2025. So grab a friend, get your hands on that legendary cookie, and experience what happens when Subway goes Too Long. Too Big. Too Good.
For more updates and promotions, visit www.subway.com.my or follow @subwaymalaysia on social media.
