If there’s one thing that keeps Southeast Asia vibrant, it’s the stories we share – of food, culture, and the little moments that unite us. And this week, something remarkable unfolded in Kuala Lumpur.
In a ceremony filled with warmth and positivity, LOCCO – the creative soul behind Malaysia’s beloved Keretapi Sarong movement – signed a tripartite Memorandum of Understanding (MoU) with SEASIA and GNFI, two of Indonesia’s most trusted positive-news digital platforms. This collaboration isn’t just about digital campaigns; it’s about connecting hearts across ASEAN through storytelling.
Who are SEASIA and GNFI?
For those who aren’t familiar, Good News from Southeast Asia (SEASIA) is a leading independent digital platform that highlights inspiring stories from across the ASEAN region. With a strong emphasis on data-driven content, SEASIA is known for its eye-catching infographics, uplifting features, and engaging narratives that resonate with young, tech-savvy audiences.
Meanwhile, Good News from Indonesia (GNFI) is a pioneering media platform focused on positive and solution-oriented journalism. With over 200 million monthly views across its ecosystem, GNFI has grown into a trusted voice among Indonesian millennials and Gen Z, known for campaigns that celebrate local heroes, culture, and impactful community projects.
Together, SEASIA and GNFI are changing the way stories are told, using digital media not just to inform, but to inspire and empower communities across Southeast Asia.
The Day Positivity Took Centre Stage
Standing in the Rafflesia Room of Holiday Inn Express Kuala Lumpur City Centre, one could feel the energy of a shared dream. The signing of this MoU symbolises a bridge – a bridge between Malaysia’s unique cultural heartbeat and Indonesia’s thriving digital storytelling scene.
Shamsul Bahrin Zainuzzaman, our co-founder, captured it perfectly:
“Keretapi Sarong taught us how stories bring people together. This MoU with SEASIA and GNFI is about taking that same energy and sharing it with the entire region – showing the world the beauty of who we are.
What This Means for ASEAN
With a combined audience reach of over 200 million monthly views, SEASIA and GNFI bring an unparalleled platform to tell Malaysia’s stories – from Kuala Lumpur’s hidden gems to the cultural richness of our festivals.
As Akhyari Hananto, founder of SEASIA and GNFI, shared:
“Malaysia and Indonesia have always been culturally close. With this partnership, we’re ready to amplify positive stories that unite, inspire, and celebrate our shared identity.
What to Expect Next
This collaboration sets the stage for a series of digital campaigns, youth engagement initiatives, and cultural storytelling projects that will shine a spotlight on Malaysia ahead of Visit Malaysia Year 2026 (VMY2026).
So, what does this mean for you — our travellers, culture lovers, and storytellers?
It means more fresh content, more behind-the-scenes experiences, and yes, more Keretapi Sarong moments that remind us why Malaysia and Southeast Asia are truly special./LOCCO
